1. Term length and payout goal
Start with the core product setup and the part of the decision that matters most for life insurance.
Life
Compare life insurance with a clearer starting point.
Use the life-insurance section to compare cover goals, term length, and the related protection pages around health, critical illness, and income cover.
Term cover
Family protection
Critical illness
Income protection
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Structured for comparison-led journeys
Flows and partner routing can plug in later
Term length and payout goal
Single life, joint life, and family protection needs
How life cover differs from illness and income products
What to compare
Focus on the criteria that actually change the decision.
These pages are designed to get the consumer comparing the right factors first, before they jump into a provider, policy, or package they do not fully understand.
2. Single life, joint life, and family protection needs
Use this area to weigh trade-offs like exclusions, switching friction, renewal timing, contract length, or provider differences.
3. How life cover differs from illness and income products
Once the basics are clear, the consumer can move deeper into the related pages or a fuller comparison flow without losing context.
Life insurance is easier to compare once the protection goal is clear: family support, debt cover, income replacement, or illness support.
This page works best for users who need to understand the differences before they speak to a provider or adviser.
Critical illness, health insurance, and income protection should stay close by because users often compare them together.
Real Product Routes
Start with the product route that best matches the decision.
These are real product lanes inside DealComparer. They are not live market quotes yet, but they give the user a clearer path into the right kind of comparison.
Critical illness cover
Important when the user is really weighing illness support alongside or instead of life cover.
Open routeIncome protection
A better branch when the key question is monthly resilience rather than payout-on-death alone.
Open routeHealth insurance
Keep private medical cover separate from classic life-protection decisions.
Open routeOver 50s life insurance
A more natural route when the user wants a later-life protection product with a different buying frame.
Open routeOfficial Provider Routes
Useful official routes to keep nearby while comparing.
These are official provider pages that can help users check the next step directly. They are reference routes, not a live market ranking.
Official Aviva life-insurance route.
Open official siteOfficial LV life-insurance route.
Open official siteHow This Will Work
How users should receive the next step from this page.
The compare side should feel honest and useful now, then become more integrated as the strongest commercial lanes prove themselves.
1. We clarify the protection goal first
This lane needs users segmented by family protection, debt cover, later-life planning, or illness-linked protection before anything else.
2. We email the right next direction
The follow-up should help the user move into the right protection route rather than overwhelm them with premature product noise.
3. We keep handoff trust-led
This lane needs more reassurance and a more careful partner model, so it should scale after broadband and car-insurance lessons are in place.
Related Pages
Stay inside the same comparison cluster.
Health insurance
Life comparison page inside the same section.
Critical illness cover
Life comparison page inside the same section.
Over 50s life insurance
Life comparison page inside the same section.
Accident cover
Life comparison page inside the same section.
Income protection
Life comparison page inside the same section.