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Compare home insurance with a clearer starting point.

Compare the major home-insurance choices first, then move into buildings, contents, landlord, gadget, or bicycle cover pages.

What to compare Start comparison
Buildings Contents Landlord Valuables
★ ★ ★ ★ ★ Structured for comparison-led journeys Flows and partner routing can plug in later
Buildings vs contents needs
Exclusions, valuables, and accidental damage
Owner-occupier, tenant, or landlord position
What to compare

Focus on the criteria that actually change the decision.

These pages are designed to get the consumer comparing the right factors first, before they jump into a provider, policy, or package they do not fully understand.

1. Buildings vs contents needs

Start with the core product setup and the part of the decision that matters most for home insurance.

2. Exclusions, valuables, and accidental damage

Use this area to weigh trade-offs like exclusions, switching friction, renewal timing, contract length, or provider differences.

3. Owner-occupier, tenant, or landlord position

Once the basics are clear, the consumer can move deeper into the related pages or a fuller comparison flow without losing context.

Compare lens Start with what needs protecting

Home insurance gets easier once you separate buildings, contents, landlord cover, and higher-value possessions.

Use this for Owner, tenant, and landlord journeys

This page helps users stay in the right home-insurance lane before they jump into a more specific product page.

Next step Branch into the right specialist page

From here, the user can move into landlord, contents, buildings, gadget, or bicycle cover when needed.

Real Product Routes

Start with the product route that best matches the decision.

These are real product lanes inside DealComparer. They are not live market quotes yet, but they give the user a clearer path into the right kind of comparison.

Combined route

Buildings and contents

Best first route for owner-occupiers comparing the broadest type of household protection.

Open route
Contents route

Contents insurance

Useful when the contents decision matters more than the structure of the home itself.

Open route
Landlord route

Landlord insurance

Keep landlord comparisons separate so the exclusions and responsibilities stay clear.

Open route
Item route

Gadget insurance

A useful branch when the comparison is really about higher-risk devices or valuables.

Open route
Official Provider Routes

Useful official routes to keep nearby while comparing.

These are official provider pages that can help users check the next step directly. They are reference routes, not a live market ranking.

Aviva Home Insurance

Official Aviva home-insurance route for buildings and contents cover.

Open official site
Direct Line Home Insurance

Official Direct Line home-insurance route.

Open official site
How This Will Work

How users should receive the next step from this page.

The compare side should feel honest and useful now, then become more integrated as the strongest commercial lanes prove themselves.

1. We separate the household position

Owner, tenant, and landlord journeys should be kept apart before any comparison outcome is sent.

2. We send the right cover route first

The email follow-up should point users to buildings, contents, landlord, or valuables-led next steps.

3. We widen provider logic later

The structure is there now, but heavier provider comparison should come after the first stronger compare wedges are proven.

Related Pages

Stay inside the same comparison cluster.

📦

Contents insurance

Home comparison page inside the same section.
🔑

Landlord insurance

Home comparison page inside the same section.
🧱

Buildings insurance

Home comparison page inside the same section.
⌚

Gadget insurance

Home comparison page inside the same section.
🚲

Bicycle insurance

Home comparison page inside the same section.