1. Land in the right lane
Specific-intent queries land on a service page like roofing or HVAC. Broad-intent queries land on a category chooser first.
This is the core interaction model inspired by services like MyJobQuote, adapted for DealComparer across multiple verticals and separate lanes.
Specific-intent queries land on a service page like roofing or HVAC. Broad-intent queries land on a category chooser first.
Postcode and job type come first. The rest of the flow only asks what is needed to complete the request clearly.
At the end of the consumer flow, the enquiry details are stored for review and forwarding to the right business.
The process page should still let a consumer move straight into a working postcode-first lead flow.